As one of the most celebrated rappers and iconic figures in the music world, Kanye West’s foray into the fashion world began with his brand Yeezy. Developing into an uber-cool label, West has created a superb line of high class footwear with a sports edge. With the recent mind blowing news that the Yeezy prototype sneakers debuted in 2008 are set to become the most expensive sneakers in the world, we thought we’d take a look at the brand behind the man.

What to Know About Yeezy 

Officially established by founder Kanye West in 2009 with his partnership with Nike - before later joining forces with Adidas in 2015 - the much coveted Yeezy brand is now worth a staggering $1.5 billion and has collaborated with Louis Vuitton, Nike and Adidas since its conception. Successfully fusing high fashion with classic sportswear, Yeezy sneakers are the epitome of luxe footwear. 

Let’s explore the Sole Scene Yeezy edit and get to know the most popular designs.

Yeezy 350

An iconic sneaker silhouette from the undisputed king of rap is the Adidas Yeezy 350. The 350 refers to a low-top design (whilst the Yeezy 750 is the high-top model) and this style is undoubtedly the most celebrated Yeezy sneaker of all. Streamlined and sleek, the Yeezy 350 sneakers have become a cult favourite, evolving with the addition of Yeezy 350 V2 and Yeezy Boost 350 models which debuted in 2016. Sneakerheads go wild for the Yeezy 350 due to its exceptional versatile design - your 350’s are ready to go straight from the gym to evening drinks, and are super comfortable to boot thanks to the innovative Adidas materials such as the Primeknit upper. The Adidas Yeezy Boost 350 V2 “MX Rock” are the latest sneakers to be unveiled by the brand and expected to drop September 2021. 

Yeezy 350

Yeezy 500

The Adidas Yeezy 500 sneakers became an instant hit upon release back in 2018 and remains one of the brand’s most popular and important collaborations to date. Comprising supple suede materials, premium adiPrene foam sole cushioning along with mesh underlays, the Yeezy 500 trainers are a fine example of the understated craftsmanship that goes into Kanye West footwear. Its original Blush shade was joined by the Yeezy Salt and Bone White options, sticking to the labels favoured neutral colour palette. The chunky silhouette of the Yeezy 500 offers a unique approach to sneaker style that has since been built upon with further statement making designs, such as the Yeezy 500 Soft Vision. 

Yeezy 700 

Debuted during the Yeezy ‘Season 5’ fashion show in 2017, the first Yeezy 700 design was the Yeezy Wave Runner 700 in two monochromatic colour-ways of black and white. Initially a limited edition sneaker, the tremendously popular Yeezy 700 now has variations including Yeezy 700 V2 Vanta, Yeezy Boost 700 and Yeezy Boost 700 V2. Displaying the oversized, chunky sole look with multi-layered leather and suede materials synonymous with the cult brand itself, this design has been hailed as one of the comfiest on the market thanks to the Boost sole technology. Borrowing elements of the retro ‘dad-shoe’ style, the latest launches include the hugely anticipated Yeezy Boost 700 in Bright Blue and the Yeezy Boost 700 V2 in Mauve which will no doubt appeal to those looking for a bold casual shoe option.

If you’re Interested in picking up a pair of the latest Yeezy sneakers, then look no further than the supreme collection of Yeezys online right here at Sole Scene where you’ll find an impressive collection of Yeezy 350, 500 and 700 models to suit your tastes. 

April 19, 2021 — Ollie Simpson