Adidas Yeezy – What’s all the fuss about?
Ever since the first release back in February 2015, the Adidas Yeezy has been one of the most in-demand and desirable sneakers amongst men, women and children throughout the world. A fashion collaboration between Adidas and American designer, rapper, entrepreneur and personality Kanye West, annual revenue quickly reached in excess of $1 billion as Yeezy’s became a must have for sneaker fans worldwide. Demand remains extremely high today and the success of this collaboration is down to multiple variants. Below we explore each Yeezy that has helped to make the brand what it is today.
350, v1, v2
First released back in 2015, the 350 is the most popular Yeezy to date. Originally designed to be daily running sneakers, they quickly became high-end fashion footwear. Available in various colourways, the 350 is a particularly desirable range. Having proven so popular, a second version of the 350 followed with subtle differences such as the introduction of a new structure, the removal of the heel tab and the addition of the SPLY-350 stripe emblazoned on the side. Already a classic, the 350 established the Yeezy as one of the world’s leading fashion collaborations.
Dropping in 2018 in a debut colourway known as ‘Alien’, the 380 has proven to be a big hit amongst Yeezy fans and additional colourways quickly followed such as the "Blue Oat", the "Hylte Glow", the "Lmnte" and the "Covellite". Each colourway provides a totally different look, from a triple white palette that glows in a ghoulish green hue in the dark to a "Triple Black" palette for a stealthy vibe, there’s a 380 for everyone.
Available in a white or black colourway, the 450 is a one of the craziest sneakers in the Yeezy range. Very much a statement pair of sneakers, the 450 is constructed from Primeknit for a sock-like fit, and with a ribbed collar that hugs your ankles along with additional support through the aid of a cushioned midsole. Whether you opt for the natural ‘Cloud White’ or ‘Dark Slate’, you’re sure to stand out in the crowd whilst comfort is assured.
Launched in 2018, the Yeezy 500 was the first Yeezy to not feature Adidas’ Boost technology underfoot and was initially released in a ‘Desert Rat’ colourway which was an instant hit. Nowadays this chunky variant of the Yeezy is available in a variety of colourways, including Utility Black, ‘Stone’, ‘Bone White’ as well as slightly more bold choices such as ‘Enflame’, the Yeezy 500, so there really is a sneaker to suit everyone in the Yeezy 500 range.
700 v1, v2, v3
First unveiled in 2017, the Yeezy Boost 700 quickly became one of the most in-demand chunky sneakers worldwide and it is easy to see why. Originally launched in a ‘Solid Grey’ colourway, the ‘Mauve’ quickly followed before a second generation; the V2 ‘Static’. Due to the overwhelming success of the first two generations, a third generation was introduced in 2019; the V3 ‘Azael’, which features a sleek EVA foam midsole rather than Adidas’ Boost technology which the first two versions made use of. The 700 is even more limited than the rest of the Yeezy range, making these sneakers particularly desirable.
Available in a variety of colourways including ‘Triple Black’, ‘Brown Gum’, ‘Light Brown’ and ‘Grey Gum’, the 750 is a range of Yeezy’s that is unlike any other. Each 750 variant is crafted from premium suede throughout and with design features such as a midfoot strap and chunky overlays to the sidewalls which extend up the ankle, this silhouette is certainly high-end contemporary streetwear. Added to this, additional features such as the laser cut perforations to the tongue and Adidas’ famous boost technology ensures comfort as well as style.
Released in various colourways including the ‘Pirate Black’, ‘Moon Rock’ and’ ‘Chocolate Brown’, the 950 is an even bigger and more rugged version of the 750. This silhouette features the premium materials you would expect from the high-end streetwear range, including nubuck leather as well as other materials such as canvas. The ribbed rubber outsole ensures practicality and protection whilst also completing the look.
With sustainability at the heart of this silhouette, these clog sliders are crafted from foam and algae. Available in a range of colours, you’re sure to make a statement when wearing any of the Foam Runner variants. Breathability is assured with the aid of large perforations throughout, whilst the chunky midsole provides great comfort. The design is completed with subtle grooves on the outsole and the Adidas Trefoil logo. The Foam Runner was an instant hit amongst Yeezy fans everywhere and it is easy to see why.
Released in an array of understated as well as vibrant colours, the Yeezy Slides have been crafted entirely from a one-piece EVA foam construction. Originally launched in 2019, this silhouette quickly became a leader in the slider game. Offering plenty of comfort, and grip, and versatility with the aid of ample cushioning, the oversized traction grips, and the ability these slides have to complement almost any daily outfit.